What is a Business Partner?
As a non-commercial station, 88.3 The Journey® receives a percentage of its annual income from listeners who choose to support us through their business. Businesses that believe in our ministry financially support us by sponsoring us as a Business Partner. In return, you’ll hear us thank those businesses on the air by mentioning their name, address, products, and/or services.
What do I receive as a result of my support of 88.3 The Journey®?
All Business Partners receive announcements on the radio as a result of their support. The number of announcements is dependent on the level of contribution and the length of the agreement. The benefits of business support are available for non-profit organizations and commercial businesses alike. In addition, the cost of underwriting is considered a tax-deductible gift to the station. Business Partners are listed on our website.
This sounds a lot like advertising…is it?
No…and yes. In the strictest sense, Business Partner announcements are not advertising but, they achieve similar, if not better, results for those who wish to use them to market a product or service. Journey® Business Partner announcements are designed to provide listeners valuable information about your business or organization. No screaming salesmen…no heavy-handedness…we don’t tell people what to do. We give listeners information that they can use and act upon.
What’s the main difference between supporting 88.3 The Journey® as a non-profit vs. a for-profit organization?
The wording of the announcements you receive as a result of your support. The FCC regulates what non-commercial radio stations can say about commercial businesses in their announcements. We’re allowed to talk about the name of your business, the services and products you provide, and your location. With years of experience, we have become pretty good at writing announcements that meet your marketing and ministry goals, as well as our legal requirements for sponsor identification. Tax-exempt, 501 (c) (3), non-profit organizations (churches, most ministries, etc.) have a different opportunity as it relates to supporting non-commercial radio. Non-profit announcements sound very much like what you might hear on a commercial radio station.
Do my Business Partner announcements work?
Yes. Radio listeners today (especially Journey® listeners!) are smart, well-informed people who, in most cases, don’t have the time or inclination to sit through the same old sales pitches heard on other radio stations. They listen to 88.3 The Journey® specifically because we’re different. We offer Business Partners the opportunity to speak directly to one of the most loyal and dedicated groups of radio listeners on the planet … those who tune into Christian music radio. Additionally, as primarily a listener-supported radio ministry, our listeners often seek out opportunities to support the organizations and businesses that support The Journey® as another means of supporting the station they love.
How much does it cost to become a business Partner of 88.3 The Journey®?
Our Business Partner packages are available to fit almost any budget, from $120 to $1200 per month. Business support is a cost-effective way to market your product and/or service to a loyal group of radio listeners while supporting a ministry focused on being a positive influence in the community.
How do I get started?
Contact the station at 817-202-6883 or e-mail us.